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DMAC is a line of premium, fun-loving lifestyle pieces in fine wool, and wool blends.

Inspired by Our Lifestyle

A life of travel and competition, along with a passion for wool, cycling, skiing and the outdoors inspired the DMAC line.

“I love wool. I love its tradition, style and versatility. I’m out there everyday, skiing, riding, running, travelling, or going out to dinner with friends, and I wanted to create a range of versatile pieces that indulge this lifestyle. Items that have a bespoke feel to them with timeless, classic style, and details that accommodate modern life. Pieces you live in on the slopes, street, or an exit-row, window seat at 35,000ft on your way to a destination where you don’t speak the language. I've had four wool tops for over 20 years that I still wear. These timeless designs inspired me to start DMAC, and I hope that what I am offering becomes that same time-worn, trusty piece you grab off the coat rack 10 years after.” – DMAC Founder, Dave McLaughlin

About the DMAC Line 

Creating this line we re-imagined the pieces we have been living in for 20 years by offering a range of simple, versatile styles in boiled wool blends and fine knits. Styles that are at home and comfortable in any environment, be it your favorite café and hike in the mountains, or hanging out on the beach. Naturally we gravitated towards wool because of its durability, versatility and function.

Wool Travels Well – Anyone who travels has faced the dilemma of choosing between bringing a functional piece vs. a stylish piece, because often you don't have room for both. This range addresses that with styles in which you can ski or hike all day then comfortably wear to dinner. And because it's wool, it won't get stinky.

Technical. By Nature™

Because the DMAC collection is entirely wool and wool blend, it is technical and versatile by nature. The fabrics wash and travel well, and will last for years (as long as you follow the instructions and keep them away from mustard, Velcro®, fire and explosions, knives, grease, wax, etc...).

Original Designs

DMAC designs are originals, each one penned in San Francisco by noted fashion designer Skye Schuchman. 

Thoughtful Details

We added thoughtful details like internal pockets for your important personal items, zipper garages (on some styles) to keep your beard safe, and zipper flaps to hold the chill at bay. Then we finished them off with double needle cover stitching and clean finish seams throughout. The trims and zippers are the best available. These bespoke designs are hand crafted in premium wool and wool blends by the best specialty factories.

About The Founder 

DMAC founder, Dave McLaughlin, is a lifelong athlete who started racing bicycles when wool was the go-to fabric for bike clothing, skiing and anything active. Dave's love of the outdoors is still a constant presence in his daily life. In the summer, he can usually be found riding his bike or running up and around Northern California’s, Mt Tamalpais. In the winter, his skiing adventures take him east in pursuit of snow. Through his day job as a professional cycling team manager, Dave has traveled the world where enjoying food and drinks at a local establishments are all just part of the job. The DMAC line is a direct reflection of this active lifestyle. 

Relevant Experience in Clothing

Dave is also a professional cycling team manager who, over the years, has assembled some of the most successful professional mountain bike racing teams in the history of the sport. He is currently the general manager of Clif Bar’s, LUNA Pro Team, the longest running and most successful team in professional mountain bike racing with Olympic medals, several world championships and world cup titles to their credit.

DMAC supports local business and independent contractors

An early adopter to the virtual office, DMAC’s founder Dave McLaughlin has been working “out of the building” since the early 1990’s and holds a special affinity and respect for anyone who has taken the chance to make a go of it on their own. From design, photography and printing, to pattern making and manufacturing, DMAC is committed to working with independents and local or family owned businesses.

DMAC product is manufactured in China by a small, woman-owned boutique shop specializing in premium cut and sewn wool garments and fine knits.

Get in touch

Whether you have a question or comment or are looking to become a dealer we can help you. Use the form to get in touch and let us know what you're thinking or what questions you may have. We look forward to speaking with you.


If you would like to inquire about becoming a dealer please contact Dave at 415.846.1269, or email us at info@dmacbrand.com. You can also use the form to get in touch. Just make sure and let us know the name of your business.

DMAC Brand - Inspired by Our Lifestyle. DMAC is a line of premium, easy and functional lifestyle pieces in fine wool, and wool blends.

Size Chart
DMAC Size Chart